共两篇,第一篇是图表信息诠释,第二篇是商务报告、建议书或信函。
考试时间为70分钟,第一篇官方推荐用时是25分钟,字数要求为120~140个单词,第二篇45分钟,字数要求是200~250个单词。
关于写作内容,第一篇要求基于给出的图表信息,写一篇报告,描述或比较图表中的内容,有可能需要给出一定的结论,比如下面的官方样题Part One。
第二篇有三种形式,对照各自的例题和范文理解即可:
商务报告:描述,概括。
商务信函:解释,道歉,宽慰,申诉等。
商务建议书:描述,概括,建议,劝说等。
BEC官方给出了一份高级写作的样题,如下:
Part One
Part Two
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BEC高级写作的评分标准分以下四个方面:
Report: Photocopier Costs
Of the three types of photocopiers, Carda, KD, Sebu, the purchase price of Carda is the lowest. It is slightly more than $600 but its expected running cost for the first two years is the highest with its warranty cost at the mid-level of the three photocopiers.
In comparison, the purchase price of KD is a little more than Carda, which is $700, whereas the expected running cost of KD is much less than that of Carda, which is $1200. However, KD's warranty cost is the highest of the three, at $200. Contrastingly, Sebu's purchase price is the highest of the three, i.e. $1000, but it costs consumers the least in warranty and running for the first two years. In other words, the expected total cost of Carda for the initial 2-year period is $1900, more than that of both Sebu and KD($1800).
In conclusion, it would be advisable to buy KD photocopier which is generally more advantageous in cost than its competitors.
Report on the Introduction of Two Practices
Introduction
The aim of this report is to analyze and assess the effective policies adopted by ABC Company to improve work efficiency and recommand the introduction of two items into our company. The presented information has been obtained during the assistant manager's visit to the company.
Findings
It was found that ABC Company implements some effective and innovative policies to improve work efficiency. In face of fierce competition, the board of directors of ABC Company has made certain breakthroughs in promoting work efficiency in terms of equipment and personnel.
Conclusion
It is felt that ABC's policies function to improve manufacturing productivity and boost staff morale and work efficiency. It would be feasible and desirable to bring in two of its practices and carry them out in our business.
Recommendations
It is recommended that we set out to consider and plan the introduction of tow practices into our comapny. The most significant practices of concern are the following:
If we upgrade the equipments, our production output will be raised considerably and the manufacturing costs and expenses will be markedly reduced. In this way, capital turnover could be correspondingly accelerated. Office facilities also need improving so as to create a good work atmosphere and promote work efficiency.
As for streamlining the organisation, it is desirable to downsize the workforce to cut down on the redundancy in office. Moreover, the staff morale will be boosted and the awareness of competition will be enhanced among the employees of our company.
Dear Sir,
My name is Jerry Brown and I am an employee of Star Company where you were employed. I am writing to explain why you have been replaced and plead with you to brief me on the current situation.
The reasons why you were replaced, I think, involve a variety of factors. On the one hand, we came to realize that you did not know our products well enough. It manifested itself in your design of the brochures and advertisements. The brochures and advertisements failed to highlight the important features of our products, that is, these products could meet different needs of various customers from nearly all walks of life. On the other hand, as you know, our budget for the exhibition is $50,000, but up till now you have spent $35000. By rough estimate, the total expenditure of your project will cost us $150,000, which is far more than originally predicted. With our already tight financial situation, such a large sum of expenditure surely can not be met.
However, we decided to pay you for your work in accordance with the contract between us. We confess that your failure at work is also our fault, for we should have acquainted you with the detailed information about our products and let you know what the objectives our company are and which market strategies we employ to achieve them.
Since I will take over full responsibility instead, I really need related information on the present staus. I would appreciate it if you could brief me on the current situation.
I am looking forward to hearing from you soon.
Sincerely yours,
Jerry Brown
Proposal On Technological Improvements
Purpose
The purpose of this proposal is to summarise and analyse the possible use of techonolgy in the Marketing Department.
Current Use of Technology
Up to now the members of our department have taken advantage of technological equipment, such as computers, in order to launch our produsts most successfully. Not only have we arranged promotional and advertising campaigns but we have also conducted market research via the internet so as to meet our consumer's growing demands.
Technological Improvements
In our work we have used computer software and hardware which have already become obsolete and which urgently need modernisation. Therefore, the purchase of up-to-date software and equipment is of prime importance.
Benefits
There is no denying that these improvements will bring vast profits to the company. After the mordernisation of these software and equipment, our team will be able to work more efficiently and effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome the fierce competition in the market.
Training
It seems that our staff do not possess the knowledge of how to use the software. Thus, training on the use of modern software would be recommended as necessary.
Conclusion
To sum up, the introducction of new technology for the Marketing Department will enable the company to gain huge profits. Our position in the market will be further strengthened.